Surprise, surprise! This marketing trend is making big waves (or not?)
I always tought that the Beach and the Ocean is one of the last remaining advertisement-free places in the world. But I had to learn this week in Miami, that the US Americans have found ways to even display ads on the sea now!
Will this trend come to Germany soon and will we see boats with huge screens on the North Sea or the Baltic Sea this summer? 😎
By the way, if you want to try to reach the potential of 13,3 mio. beach tourists in Miami Beach (figure according to the supplier’s website) you might contact the provider of this wonderful service here: https://ballyhooboats.com/miami/.
I would love to hear about your experiences and some measurable KPIs.
Enjoy the summer at what ever beach you stay!